This session returns as a two part workshop: the first to highlight the potential and values of your work, the second to offer time and step-by-step guidance to plan your pitch and marketing materials, with gentle support.
It can be overwhelming to attempt to go beyond ‘word of mouth’ recommendations and concurrently sideline the noise of social media when promoting your work.
This workshop will give you some valuable ideas to boost your professional reach, marketing tools and online presence, through effective use of email, visuals and accessible platforms to promote your offer, values and professional profile.
The first session will centre your professional capabilities and public facing persona: come prepared with a few notes about your biography, values and offer, working together we can maximise their impact with a few helpful steps.
Dr Francesca Bernardi’s approach of bringing kindness to all she does feels all too rare and I am grateful for this. She always offers really useful ideas whether it be how to use silence as a primer in therapy or kindness in marketing.
Learning Objective Participants Can Expect From This Event
- Make effective use of email to promote your work, values and worth.
- Create a bio-note that is attractive, effective and accessible.
- Enjoy using kind marketing ideas with tools already at your disposal, plus a couple of ‘new’ ones.
Who is This Workshop Appropriate For?
- Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and impactful. This workshop engages joyful productivity and may be especially of value if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email) and away from social media platforms.
How May This Workshop Impact Your Practice?
- Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These ‘tried and tested’ tools will prove effective in generative ways.
Course Content
Presenter
Dr. Francesca Bernardi PhD is an advocate, author, coach, and artist, with expertise in MA supervision, dis/ability and community engagement. Francesca has an extensive background as a teacher and artist-in-residence, working with children and adults in various settings, including schools, alternative provision, further and higher education, corporate settings, museums, and public spaces (Tate Museums and the RSA.org). She’s dedicated to working with parents and caregivers of children and young people with dis/abilities who have experienced school exclusions and other forms of social discrimination.
Francesca engages in multi-disciplinary and arts-informed practices with marginalized communities, and individuals experiencing loss and homelessness. Her approach is non-hierarchical, socially just, and creative, aiming to nourish healing and personal agency while honouring the wholeness of individuals’ personhood, choices, and capabilities.
Francesca has published her work on autism, arts-informed methodologies, childhood, and children’s rights in books and journals (Bloomsbury, Routledge, Taylor and Francis). She is the founding chair of the Antonio Gramsci Society UK, board member of the Disability Without Abuse Project (2020-), and an Associate Member of CATA/ACAT (the Canadian Art Therapy Association 2021-).
