It can be overwhelming to attempt to go beyond ‘word of mouth’ recommendations and concurrently sideline the noise of social media when promoting your work.
This workshop will give you some valuable ideas to boost your professional reach, marketing tools and online presence, through effective use of email, visuals and accessible platforms to promote your offer, values and professional profile.
The first part of the session will centre your professional capabilities and public facing persona: come prepared with a few notes about your biography, values, offer, and maximise their impact with a few helpful steps. This will be followed by a focused guided practical, for you to create a biography that is attractive, accessible and succinct, and take away ideas and principles for adapting your email phraseology and signature. There will also be some time dedicated to setting up a single page website and event page, making the best use of PowerPoint, Gmail, Carrd and Eventbrite.
“I truly enjoyed the workshop which I found very informative.
I strongly recommend it to anyone willing to grow their private practice and not knowing where to start. Francesca made the process accessible to everyone. Very helpful. Thank you”
“Being someone who chooses not to use social media for ethical reasons, it was refreshing to hear other options”
Learning Objective Participants Can Expect From This Event
- Enjoy using kind marketing ideas with tools already at your disposal, plus a couple of ‘new’ ones.
- Create a bio-note that is attractive, effective and accessible.
- Make effective use of email to promote your work, values and worth.
Who is This Workshop Appropriate For?
- Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and ‘productive’. Join especially if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email, PowerPoint) and away from social media platforms.
How May This Workshop Impact Your Practice?
- Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These ‘tried and tested’ tools will prove effective in generative ways.
Course Content
Presenter
Dr. Francesca Bernardi PhD is an advocate, author, coach, and artist, with expertise in MA supervision, dis/ability and community engagement. Francesca has an extensive background as a teacher and artist-in-residence, working with children and adults in various settings, including schools, alternative provision, further and higher education, corporate settings, museums, and public spaces (Tate Museums and the RSA.org). She’s dedicated to working with parents and caregivers of children and young people with dis/abilities who have experienced school exclusions and other forms of social discrimination.
Francesca engages in multi-disciplinary and arts-informed practices with marginalized communities, and individuals experiencing loss and homelessness. Her approach is non-hierarchical, socially just, and creative, aiming to nourish healing and personal agency while honouring the wholeness of individuals’ personhood, choices, and capabilities.
Francesca has published her work on autism, arts-informed methodologies, childhood, and children’s rights in books and journals (Bloomsbury, Routledge, Taylor and Francis). She is the founding chair of the Antonio Gramsci Society UK, board member of the Disability Without Abuse Project (2020-), and an Associate Member of CATA/ACAT (the Canadian Art Therapy Association 2021-).
