It can be overwhelming to attempt to go beyond ‘word of mouth’ recommendations and concurrently sideline the noise of social media when promoting your work.
This workshop will give you some valuable ideas to boost your professional reach, marketing tools and online presence, through effective use of email, visuals and accessible platforms to promote your offer, values and professional profile.
The first part of the session will centre your professional capabilities and public facing persona: come prepared with a few notes about your biography, values, offer, and maximise their impact with a few helpful steps. This will be followed by a focused guided practical, for you to create a biography that is attractive, accessible and succinct, and take away ideas and principles for adapting your email phraseology and signature. There will also be some time dedicated to setting up a single page website and event page, making the best use of PowerPoint, Gmail, Carrd and Eventbrite.
“A really insightful and different way of looking at marketing your services – would highly recommend!”
Learning Objective Participants Can Expect From This Event
- Make effective use of email to promote your work, values and worth.
- Create a bio-note that is attractive, effective and accessible.
- Enjoy using kind marketing ideas with tools already at your disposal, plus a couple of ‘new’ ones.
Who is This Workshop Appropriate For?
- Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and impactful. This workshop engages joyful productivity and may be especially of value if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email) and away from social media platforms.
How May This Workshop Impact Your Practice?
- Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These ‘tried and tested’ tools will prove effective in generative ways.
Course Content
Presenter
Francesca Bernardi is a writer, advocate, artist and creative coach. She trained in Arts Therapies and Art and Design education and has worked as a teacher and artist-in-residence in schools, Alternative Provision and Further Education. She most consistently engages in multi-disciplinary research, setting up creative environments for critical participatory work with marginalised communities.
Francesca volunteers as an international board member of the Disability Without Abuse Project (Los Angeles), is founding chair of the Antonio Gramsci Society UK, an elected Global Councillor of the Royal Society of Arts (RSA) and Associate Member of CATA (Canadian Art Therapy Association).
Francesca is a Visiting Lecturer in Childhood Studies at Leeds Beckett University and Arts Therapies at the University of Roehampton.
