Jo Birch has over 30 years’ experience as a psychotherapist and executive coach. An accredited supervisor, she remains an active contributor to the counselling, psychotherapy, coaching, and supervision communities — formerly Chair of BACP Coaching and board member of AoCS and EASC.

Currently the holder of the EMCC Global Supervision Award, Jo’s work is recognised for her long-standing professional contribution and leadership in supervision practice. As Director of Crucial Difference, she leads an international team providing supervision training for coaches and supporting leadership development across the helping professions and beyond.

A regular journal contributor, Jo is editor of Coaching Supervision Groups: Resourcing Practitioners (2022) and co-editor Coaching Supervision: Advancing Practice, Changing Landscapes (2019) in the EMCC Mastery Series, and previously series editor of Thinking Global for Coaching Today.

Jo is committed to creating a more just and inclusive world. Having lived and worked in diverse inner city environments, she integrates multicultural learning into her work, delivering training in multiple languages (including English, Russian, and Chinese) and expanding her own cultural understanding through the study of Urdu and Spanish.