About this event
In an information-dense world, visuals aren’t just an enhancement—they are the narrative. The way we design and present information shapes perception, influences decisions, and determines impact. But effective storytelling isn’t just about aesthetics; it’s about structuring data in ways that enhance clarity, engagement, and retention.
This workshop goes beyond basic design principles to explore the strategic use of visuals in storytelling. We will examine how to distill complex information into clear, compelling narratives using data visualisation, design thinking, and multimedia storytelling techniques.
Whether you’re translating data insights for decision-makers, crafting brand narratives, or designing high-impact presentations, this session will equip you with the skills to transform abstract ideas into visually engaging and persuasive stories.
Participants will also explore the cognitive impact of visuals—how colour, composition, and layout influence perception and decision-making. By the end of this session, you’ll have a strategic framework for leveraging visuals to amplify storytelling effectiveness.
Learning Objective Participants Can Expect From This Event
- Explore the role of design thinking in storytelling and audience engagement.
- Apply core principles of visual storytelling to enhance clarity and engagement.
- Leverage data visualisation and design techniques to communicate complex ideas.
Who is This Workshop Appropriate For?
- Data analysts, researchers, and professionals working with complex information.
- Brand strategists, activists, designers, and content creators refining visual narratives.
- Leaders and communicators leveraging visuals to drive decision-making.
How May This Workshop Impact Your Practice?
- Participants will gain a strategic approach to visual storytelling, enabling them to translate information into compelling, high-impact narratives.
RECORDING
This event will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.
ZOOM
This event will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.
SELF-SELECT FEE
The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.
___________________________
At Onlinevents, we and the presenters we collaborate with are committed to working in a way that aligns with the ethical codes and frameworks of our respective professional organisations. We expect all colleagues attending our events to uphold the ethical principles of their professional membership.
If you are not a member of a professional organisation, we ask that you participate in a way that is both authentic and respectful, fostering a space of mutual learning and professional engagement.
By registering for this event, you agree to be present and interact in a manner that reflects these principles.
Shelot Masithi
Shelot Masithi is the Founder and Executive Director of She4Earth, driving innovative, data-driven solutions in water resilience and climate adaptation. With a focused mission on clean & accessible water, She4Earth equips communities and organizations to tackle water scarcity challenges through targeted initiatives that ensure a water-resilient future.
Instagram | y_ahallo
LinkedIn | Shelot Masithi
