Narrative Intelligence – Shelot Masithi

How do stories shape human cognition, decision-making, and behaviour? What makes a narrative unforgettable, persuasive, or even transformational? This workshop dives deep into the neuroscience and psychology of storytelling, exploring how the brain processes stories and why some narratives hold more power than others.

Through a mix of research-driven insights and real-world applications, participants will gain a strategic understanding of how storytelling impacts memory, emotional engagement, and decision-making. We will break down cognitive biases that influence audience perception, uncover the mechanics of narrative persuasion, and examine how to design stories that drive action.

This session is essential for anyone looking to craft high-impact narratives—whether for leadership, brand storytelling, AI-driven content, or data communication.

Learning Objective Participants Can Expect From This Event

• Examine how cognitive biases shape the way audiences interpret and retain information.
• Learn strategic storytelling techniques informed by behavioural science.
• Apply cognitive insights to enhance clarity, engagement, and persuasion in storytelling.

Who is This Workshop Appropriate For?

• Founders, executives, and strategists shaping brand and business narratives.
• Content creators, communicators, and designers refining their storytelling craft.
• Professionals in AI, tech, and data-driven industries who need to translate complex insights into compelling stories.

How May This Workshop Impact Your Practice?

• Participants will develop a sharper, more strategic approach to storytelling—leveraging cognitive science to craft narratives that inform, persuade, and drive action.

RECORDING 

This event will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.

ZOOM 

This event will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.

SELF-SELECT FEE

The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.

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At Onlinevents, we and the presenters we collaborate with are committed to working in a way that aligns with the ethical codes and frameworks of our respective professional organisations. We expect all colleagues attending our events to uphold the ethical principles of their professional membership.

If you are not a member of a professional organisation, we ask that you participate in a way that is both authentic and respectful, fostering a space of mutual learning and professional engagement.

By registering for this event, you agree to be present and interact in a manner that reflects these principles.

Shelot Masithi

Shelot Masithi is the Founder and Executive Director of She4Earth, driving innovative, data-driven solutions in water resilience and climate adaptation. With a focused mission on clean & accessible water, She4Earth equips communities and organizations to tackle water scarcity challenges through targeted initiatives that ensure a water-resilient future.

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