About this event
This session is the second of a two part workshop: the first highlighted the potential and values of your work, the second (this session) is an offering of practical guidance and time to plan your pitch and marketing materials, with gentle support.
Please bring any notes from session 1 with you, it is also essential you have PowerPoint installed on your device, *alternatively* you may sketch the steps on a notepad and work through each one at your leisure.
This is a guided step-by-step practical session, it will be paced in a manner that suits your capabilities and we will work cohesively as a group but also individually as you refine your marketing tools to reflect your offer.
There will also be some time dedicated to using a single page website and event page, making the best use of PowerPoint, Carrd and Eventbrite.
Learning Objective Participants Can Expect From This Event
- Make a visual bio-note to present your therapeutic expertise in a welcoming and accessible format.
- Set out the design and content of a flyer to present your offer in a succinct and accessible way, adaptable for community-centred work and online visibility.
- Practise gentle marketing techniques to revive your offer and enhance its reach (including the use of an accessible webpage).
Who is This Workshop Appropriate For?
- Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and impactful. This workshop engages joyful productivity and may be especially of value if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email) and away from social media platforms.
How May This Workshop Impact Your Practice?
- Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These ‘tried and tested’ tools will prove effective in generative ways.
RECORDING
This event will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.
ZOOM
This event will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.
SELF-SELECT FEE
The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.
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At Onlinevents, we and the presenters we collaborate with are committed to working in a way that aligns with the ethical codes and frameworks of our respective professional organisations. We expect all colleagues attending our events to uphold the ethical principles of their professional membership.
If you are not a member of a professional organisation, we ask that you participate in a way that is both authentic and respectful, fostering a space of mutual learning and professional engagement.
By registering for this event, you agree to be present and interact in a manner that reflects these principles.
Dr Francesca Bernardi PhD., CATA/ACAT
Dr. Francesca Bernardi PhD is an independent researcher, MA supervisor, dis/ability advocate, coach, and community artist. She has a rich background in education and outreach, having worked as a teacher and artist-in-residence with children and adults in diverse settings, including schools, alternative provision, further education, museums, and public spaces like TATE and the RSA.org.
Francesca’s expertise is built on her training in Art & Design Education, Arts Administration, and Arts Therapies. She works internationally, co-creating arts-informed practices with marginalized communities and professionals in the helping fields. Her approach focuses on establishing non-hierarchical, critically participatory environments that foster creativity, civic engagement, and personal agency.
Her published research, found in books and journals (Bloomsbury, Routledge, Taylor and Francis), covers topics such as autism, arts-informed methodologies, childhood, and children’s rights. Recent collaborations include projects with the William Temple Foundation & Spaces of Hope, Queen’s University Belfast, and the University of Surrey with Leverhulme Trust (Queering Shelter).
Francesca is the Founding Chair of the Antonio Gramsci Society UK, an Editorial Board Member of Disability & Society, and a Board Member of the Disability Without Abuse Project – Los Angeles. Councillor and Fellow of the Royal Society of Arts (2013-2025) and an Associate Member of CATA (the Canadian Art Therapy Association).
Website | www.frabeart.carrd.co
