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Jul 22

Kind Marketing Ideas for Therapists and Coaches Part 1

Date and time

July 22 @ 15:00 - 17:00

About this event

Kind Marketing Ideas for Therapists and Coaches Part 1 Workshop Series with Dr. Francesca Bernardi

This session returns as a two part workshop: the first to highlight the potential and values of your work, the second to offer time and step-by-step guidance to plan your pitch and marketing materials, with gentle support.

It can be overwhelming to attempt to go beyond ‘word of mouth’ recommendations and, concurrently, sideline the noise of social media when promoting your work.

This workshop will give you some valuable ideas to boost your professional reach, marketing tools and online presence, through effective use of email, visuals and accessible platforms to promote your offer, values and professional profile.

The first session will centre your professional capabilities and public facing persona: come prepared with a few notes about your biography, values and offer, working together we can maximise their impact with a few helpful steps.

“Dr Francesca Bernardi’s approach of bringing kindness to all she does feels all too rare and I am grateful for this. She always offers really useful ideas whether it be how to use silence as a primer in therapy or kindness in marketing”

Learning Objective Participants Can Expect From This Event

  • Make effective use of email to promote your work, values and worth.
  • Create a bio-note that is attractive, effective and accessible.
  • Enjoy using kind marketing ideas with tools already at your disposal, plus a couple of ‘new’ ones.

Who is This Workshop Appropriate For?

  • Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and impactful. This workshop engages joyful productivity and may be especially of value if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email) and away from social media platforms.

How May This Workshop Impact Your Practice?

  • Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These ‘tried and tested’ tools will prove effective in generative ways.

RECORDING 

This event will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.

ZOOM 

This event will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.

SELF-SELECT FEE

The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.

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At Onlinevents, we and the presenters we collaborate with are committed to working in a way that aligns with the ethical codes and frameworks of our respective professional organisations. We expect all colleagues attending our events to uphold the ethical principles of their professional membership.

If you are not a member of a professional organisation, we ask that you participate in a way that is both authentic and respectful, fostering a space of mutual learning and professional engagement.

By registering for this event, you agree to be present and interact in a manner that reflects these principles.

Dr. Francesca Bernardi (CATA, FRSA)

Dr. Francesca Bernardi PhD is an independent researcher, MA supervisor, dis/ability advocate, coach, and community artist. She has a rich background in education and outreach, having worked as a teacher and artist-in-residence with children and adults in diverse settings, including schools, alternative provision, further education, museums, and public spaces like TATE and the RSA.org.

Francesca’s expertise is built on her training in Art & Design Education, Arts Administration, and Arts Therapies. She works internationally, co-creating arts-informed practices with marginalized communities and professionals in the helping fields. Her approach focuses on establishing non-hierarchical, critically participatory environments that foster creativity, civic engagement, and personal agency.

Her published research, found in books and journals (Bloomsbury, Routledge, Taylor and Francis), covers topics such as autism, arts-informed methodologies, childhood, and children’s rights. Recent collaborations include projects with the William Temple Foundation & Spaces of Hope, Queen’s University Belfast, and the University of Surrey with Leverhulme Trust (Queering Shelter).

Francesca is the Founding Chair of the Antonio Gramsci Society UK, an Editorial Board Member of Disability & Society, and a Board Member of the Disability Without Abuse Project – Los Angeles. Councillor and Fellow of the Royal Society of Arts (2013-2025) and an Associate Member of CATA (the Canadian Art Therapy Association).

Website | www.frabeart.carrd.co