Breaking the Silence: Promoting Therapy Without Compromising Ethics Part 1

In an increasingly competitive landscape, how can therapists ethically promote themselves while remaining true to their values and their Ethical Framework?

This interactive online training is designed for therapists who want to grow a successful practice in the 2020s without compromising their professional integrity.

Join us for these essential 1-hour trainings where we’ll explore:

• The New Mindset for Therapist Success:
  How to shift from feeling uncomfortable with self-promotion to embracing it as part of your ethical duty to reach those who need your help.
• Ethical Marketing in Action:
  Practical strategies for promoting your therapy practice in line with an Ethical Framework.
• Staying Relevant in the Modern Market:
  Why relying on local clients alone isn’t enough, and how to reach a wider audience while maintaining trust and confidentiality.
• Boundaries and Authenticity:
  How to promote your unique approach to therapy without overselling or breaching professional boundaries.
• Systemising Your Practice for Success:
  The importance of automating tasks like appointment booking to prevent burnout and ensure a professional client experience.
• Q&A:
  An opportunity to ask questions and discuss your concerns about ethical practice and promotion.

Learning Objective Participants Can Expect From This Event

• Understand the Ethical Boundaries of Self-Promotion: Participants will learn how to market their therapy practice in alignment with an Ethical Framework, balancing professional integrity with the need to reach potential clients.
• Develop a Growth-Oriented Mindset: Attendees will gain insights into shifting their mindset from discomfort around promotion to viewing it as an ethical responsibility to increase accessibility to therapy.
• Implement Practical Strategies for Scaling a Practice: Therapists will leave with actionable steps to automate their practice management and promote their services effectively while maintaining authenticity and professional boundaries.

Who is This Workshop Appropriate For?

• This training is ideal for therapists who are looking to build or scale their practice, want to feel more confident in promoting their services, and are committed to upholding high ethical standards.

How May This Workshop Impact Your Practice?

• Increase Confidence in Promoting Their Services: Therapists will leave with a clearer understanding of how to promote their practice in an ethical and authentic way, allowing them to reach more clients without compromising their values.
• Align Business Growth with Professional Ethics: Participants will be equipped with strategies that enhance their ability to grow a successful practice while staying fully compliant with the BACP Ethical Framework, reducing the internal conflict often associated with self-promotion.
• Streamline Practice Management: By learning to systemise aspects of their practice (e.g., appointment booking, client communication), therapists will reduce administrative burdens, freeing up more time for client work and preventing burnout.
• Expand Client Reach: Therapists will feel empowered to move beyond traditional, location-based client acquisition and embrace a modern, global marketplace, ensuring their practice stays relevant and sustainable.

RECORDING 

This workshop will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.

ZOOM 

This workshop will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.

SELF-SELECT FEE 

The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.

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All the colleagues at ONLINEVENTS and the presenters we collaborate with are committed to working in a manner consistent with the BACP Ethical Framework, which can be accessed on the link below. When registering for this event you are agreeing to be present and interact in a manner that is consistent with this Framework.

https://www.bacp.co.uk/events-and-resources/ethics-and-standards/ethical-framework-for-the-counselling-professions/

Alison Moore

Alison Moore is an enthusiastic advocate for counselling, known for their innovative approach to mental health care. With a passion for making therapy more accessible and efficient, Alison has dedicated their career to the study and practice of single-session therapy. As a Fellow of the Royal Society of Public Health, Alison has spent years researching the economic, social, and ethical dimensions of mental health services.

As an accredited therapist, Alison has witnessed firsthand the challenges and limitations of traditional therapy models. This experience fuelled their pursuit of a more streamlined approach, leading to the development of the “Self-Contained Therapy” model. Alison’s work emphasises the importance of immediate intervention, aligning with the modern world’s pace without compromising the quality of care.

Alison is not only a practitioner but also an advocate for change in mental health policies. They have been instrumental in initiating dialogues on the importance of adapting to the evolving needs of society.

At the upcoming event, Alison will share insights from their extensive research and clinical experience, offering a compelling case for the adoption of single-session therapy. Attendees can expect to leave with a new perspective on therapy that promises to transform their practice and the lives of their clients.

Alison has had a successful therapy practice for more than 14 years, now working solely online. Alison also has a thriving Supervision practice where she blends clinical knowledge and experience with business acumen to support supervisees in their practices.

Alison enjoys dachshund wrangling and spending time in the Thin Places of West Cornwall. And listening to audiobooks about absolutely anything.

Website | www.fasttherapy.co.uk

Instagram | fast.therapist