Marketing your private practice can feel overwhelming.
Where do you even begin?
With so much advice out there, it’s easy to feel overwhelmed, get stuck, or feel like you need to do what everyone else is doing!
No one teaches us how to market our private practice, do they?
After almost 20 years of running a successful private practice without paying a penny in marketing, I am here to show you the best ways to market your private practice.
In this practical, two-hour interactive workshop, we will explore what I think are the best ways to market your private practice.
In this workshop:
- We are going to look at why we need to market ourselves
- We are going to explore what our clients need to hear from us
- We will explore the main ways clients find us
- We will look at the places we need to be visible
- Websites, Directories, Social Media – What’s useful
- How ChatGPT can help us with our marketing
- We will look at a marketing strategy
By the end of this workshop, you will have a clear idea of how to promote your private practice, how clients find us, and how to ensure our marketing is visible. I will be available to answer any questions you may have.
Marketing yourself properly will help you become visible to your clients and will help you to secure bookings!
A handout will be available at the end of the workshop.
Learning Objective Participants Can Expect From This Event
- Clearer understanding of why Marketing matters.
- Identify the best ways to be visible to your clients and how to best connect with them.
- You will be confident about using tools like ChatGPT to help with your marketing.
Who is This Workshop Appropriate For?
- Any therapists who are setting up in private practice. or are already in private practice and want to learn the best ways to market their business.
How May This Workshop Impact Your Practice?
- Therapists will be confident that their marketing is visible and speaks directly to their client’s needs, which will ultimately result in clients booking in for a session.
Course Content
Presenter
I’m Nicola, the business owner of Counselling with Nicola. I set up my counselling service in 2008. My business has survived and grown through two recessions and a pandemic. It continues to be extremely busy. I work with a mixture of clients, supervisees and I am an affiliate for EAP Providers.
Other than paying for my website hosting I have never paid a penny in marketing.
From 2003-2005 I trained and qualified as a counsellor. During this time, with a lot of support, I developed and set up a counselling service at a community health project in my local area. This project helps people to manage their mental health.
The service I set up was very small with only me seeing clients. However, as with every good counselling service, the waiting list grew rapidly. I quickly discovered that I needed to step back from seeing clients, expand the number of counsellors and expand the service. I was fully involved in the recruitment of counsellors, setting up the policies and procedures, managing the waiting lists and evaluating the service. The evaluation of the service was key to the project being supported by funders.
The counselling service grew from me seeing clients, to me supporting up to five students at a time. The service became one of the main placement providers for trainee counsellors and is still recognised by the universities as a good placement opportunity for their students.
During this time, I also decided to set up a private practice from my home. Counselling with Nicola was born! At the same time, I was also approached by another community health project in my area which supports new dads to set up a counselling service for them too.
In a very short space of time, I had set up three counselling services. To date, many years later, all three of these counselling services are still going strong and provide a great resource for the community.
Throughout my time as a supervisor, I have supported and cheered on many a supervisee as they qualify and set up their counselling service too. It has been an honour and privilege to watch their counselling services grow.
I genuinely feel I have the skills and knowledge to support and help you set up your counselling service.
