Nikki Jones is a mother bereaved by suicide, whose daughter Manon died age 16 while under the care of CAMHS in South Wales. After a 19-year management career with M&S and running her own business, she turned her focus to supporting her family’s mental health and advocating for change. Following Manon’s death, she served on the Welsh Senedd’s cross-party group for Suicide Prevention and later joined the John Lewis Partnership, where she was able to access trauma therapy that supported her recovery. Nikki now brings her lived experience, marketing training and compassionate leadership to raising awareness through the Manon Jones Foundation, calling for whole-family support during times of suicidal crisis.