About this event
This session returns as a two part workshop the first to highlight the potential and values of your work, the second to offer time and step-by-step guidance to plan your pitch and marketing materials, with gentle support.
It can be overwhelming to attempt to go beyond ‘word of mouth’ recommendations and concurrently sideline the noise of social media when promoting your work.
This workshop will give you some valuable ideas to boost your professional reach, marketing tools and online presence, through effective use of email, visuals and accessible platforms to promote your offer, values and professional profile.
The first part of the session will centre your professional capabilities and public facing persona: come prepared with a few notes about your biography, values, offer, and maximise their impact with a few helpful steps. This will be followed by a focused guided practical, for you to create a biography that is attractive, accessible and succinct, and take away ideas and principles for adapting your email phraseology and signature.
*I would definitely suggest this event to a colleague. it is accessible and the content is pitched for people with limited experience of IT*
Learning Objective Participants Can Expect From This Event
- Make effective use of email to promote your work, values and worth.
- Create a bio-note that is attractive, effective and accessible.
- Enjoy using kind marketing ideas with tools already at your disposal, plus a couple of ‘new’ ones.
Who is This Workshop Appropriate For?
- Self-employed counsellors, coaches, therapists, keen to explore easy yet effective possibilities to make their work visible and impactful. This workshop engages joyful productivity and may be especially of value if you are uncertain about the ways this can be achieved successfully with tools you already use (i.e. email) and away from social media platforms.
How May This Workshop Impact Your Practice?
- Small changes to the ways you communicate with potential and existing clients and peers can ensure your work, worth and values are critically impactful. Email communication and other online tools present not only your therapeutic offer, but importantly your values, care, attention to detail and professionalism. These ‘tried and tested’ tools will prove effective in generative ways.
RECORDING
This event will be recorded and you can use the ticket function to pre-purchase the recording before the event. This will be useful for colleagues who are not able to attend the event live and also for those who attend the event live and want to watch it again.
ZOOM
This event will be hosted on the Zoom meeting platform where we will use our cameras and microphones to interact with each other as a group.
SELF-SELECT FEE
The self-select fee is a radical inclusion policy to open learning for all colleagues. The guide price for this event is £20.00, however, we appreciate that income varies greatly in different locations and circumstances. Please contribute what you can to help us maintain inclusive professional training.
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At Onlinevents, we and the presenters we collaborate with are committed to working in a way that aligns with the ethical codes and frameworks of our respective professional organisations. We expect all colleagues attending our events to uphold the ethical principles of their professional membership.
If you are not a member of a professional organisation, we ask that you participate in a way that is both authentic and respectful, fostering a space of mutual learning and professional engagement.
By registering for this event, you agree to be present and interact in a manner that reflects these principles.
Dr Francesca Bernardi PhD, CATA/ACAT
Francesca Bernardi is an independent scholar, artist, and speaker. Her socially-engaged work focuses on individuals navigating dis/ability, cultural, and social exclusions. This work is non-hierarchical, decolonial, and multimodal, rooted in arts-informed methodologies, critical dis/ability studies, and social pedagogy.
She is the founding chair of the Antonio Gramsci Society UK, a forum for accessible civic engagement, and a Fellow of the Royal Anthropological Institute. She serves as an editorial board member of Disability & Society, and is a member of CATA-ACAT. Francesca has worked extensively as a teacher and artist-in-residence in schools, alternative provision, further education, museums, and theatres. Her published work includes original research, translations, and collaborations with institutions like TATE, the RSA, and the Leverhulme Trust.
She currently holds roles as a supervisor and lecturer in Childhood Studies and as a Visiting Scholar in Arts Therapies.
Website | www.frabeart.carrd.co