Narrative Intelligence Workshop with Shelot Masithi

How do stories shape human cognition, decision-making, and behaviour? What makes a narrative unforgettable, persuasive, or even transformational? This workshop dives deep into the neuroscience and psychology of storytelling, exploring how the brain processes stories and why some narratives hold more power than others.

Through a mix of research-driven insights and real-world applications, participants will gain a strategic understanding of how storytelling impacts memory, emotional engagement, and decision-making. We will break down cognitive biases that influence audience perception, uncover the mechanics of narrative persuasion, and examine how to design stories that drive action.

This session is essential for anyone looking to craft high-impact narratives—whether for leadership, brand storytelling, AI-driven content, or data communication.

Learning Objective Participants Can Expect From This Event

• Examine how cognitive biases shape the way audiences interpret and retain information.
• Learn strategic storytelling techniques informed by behavioural science.
• Apply cognitive insights to enhance clarity, engagement, and persuasion in storytelling.

Who is This Workshop Appropriate For?

• Founders, executives, and strategists shaping brand and business narratives.
• Content creators, communicators, and designers refining their storytelling craft.
• Professionals in AI, tech, and data-driven industries who need to translate complex insights into compelling stories.

How May This Workshop Impact Your Practice?

• Participants will develop a sharper, more strategic approach to storytelling—leveraging cognitive science to craft narratives that inform, persuade, and drive action.